Career Now Brands FAQs

Here at CNB we have two main pillars, education and employment. In the education space we partner with trade schools across the country to link schools up with potential students of all niches like welding, HVAC, electrical and so much more. In the employment space we work with companies in the trucking transport, warehouse, retail and logistics sectors. We help to connect job seekers across the continental US with employers in those areas.

Absolutely. If you already have raw video or images, our team can step in to edit and polish that content so it’s optimized for recruitment marketing. We can apply your branding, cut it into multiple formats (like vertical video for social media), and even help repurpose it across landing pages, email campaigns, and ads.

The best-performing recruitment content often includes authentic footage of your team, real work environments, testimonials from current employees, and a strong sense of your company culture. At CNB, we help you identify which storylines and visual elements resonate best with your audience — whether that's a day-in-the-life video, a behind-the-scenes look at your operations, or short-form social content to fuel your campaigns.

No problem — we’ve got you covered. Career Now Brands offers full photo and video production services specifically tailored to recruitment. Whether you're starting from scratch or need to enhance existing assets, we can step in to create compelling visual content that aligns with your employer brand and speaks directly to the type of candidates you're trying to attract.

To ensure CNB is delivering high-intent leads for the lowest CPH or CPA, we utilize precise geolocation tools to target cities near your desired locations, focusing on areas that contain demographics that fit your recruitment needs. We also utilize our 1.4+ million CDL driver database to create nurture flows that keeps prospective students/workers to come to your doorstep.

Yes, our campaigns are designed to build and execute a recruitment marketing strategy that meets your hiring goals at speed and scale. OR We use targeted digital campaigns and pipeline strategies to quickly attract qualified leads — ideal for seasonal peaks or high-volume hiring demands.

We offer a number of specialties here at CNB, Including SEO, Organic Channels, Paid Social, Paid Programmatic, Call Center, Text and Email outreach. We can use some of your creative elements or make something unique in house just for you and your brand.

Career Now Brands is actively integrating AI powered tools and automation into our recruitment workflows to enhance targeting, personalize candidate engagement, and optimize campaigns in real time. By leveraging cutting edge generative AI and data analytics, we stay ahead of market trends helping our clients recruit smarter and faster while maintaining compliance and quality.

CNB offers continuous campaign monitoring and optimization to maximize recruitment effectiveness. We regularly analyze performance data, implement A/B testing, and adjust strategies to ensure your campaigns are consistently delivering high-quality student leads and achieving your enrollment goals over time.

CNB designs and manages targeted digital advertising campaigns across various platforms, including social media, search engines, and educational portals. We optimize ad spend and creative content to reach the most relevant student audiences, driving increased awareness and qualified leads for your specific programs.

CNB leverages robust data analytics to inform and refine every aspect of our recruitment campaigns. We analyze target audience, campaign performance, and market trends to identify optimal strategies, ensuring data-driven decisions lead to more effective outreach and higher enrollment rates for your institution.

CNB specializes in reaching niche and in-demand talent like CDL drivers, warehouse workers, and skilled trades. We use targeted digital campaigns, exclusive talent pools, and automated nurturing to connect you with ready-to-work candidates. We don’t "set it and forget it", our team continually monitors and optimizes your campaign to improve performance and deliver higher-quality applicants faster.

Our Candidate Engagement Specialists can connect with your leads directly. They use personalized outreach and customized scripts to nurture candidates and boost conversion rates, turning more of your leads into completed applications. This is a great way to add a human touch to your recruitment process.

All clients receive our core reporting package that includes daily and historical lead volumes, cost per lead metrics that are split out by a variety of dimensions including campaign, geography, and market. Clients that provide candidate feedback data (either via ATS or file) also receive down funnel cost per app and cost per hire metrics.

CNB uses client hire data is a few different ways: 1. to optimize campaign performance to deliver high quality candidates for the best cost per lead, 2. to enable performance reporting such as cost per hire metrics, 3. to deliver the candidate the best experience - CNB will stop nurturing the lead via SMS and email once we know the lead has been hired. Most importantly, CNB handles a client's hire data with the utmost care and will never market to a client's hires or share your data with others.

CNB offers fully managed hiring event solutions, whether in-person or virtual. We handle geo-targeted promotion, branded event pages, RSVP collection, automated reminders, and follow-ups. For virtual events, we reduce costs and streamline logistics by enabling presenters to host from anywhere. Either way, CNB drives higher attendance and better qualified candidates with less effort on your end.

CNB provides transparent performance metrics like application rates, source effectiveness, and candidate engagement for every campaign. With custom dashboards and live data, you can see exactly what’s working, optimize campaigns on the fly, and make ROI-driven decisions that improve hiring efficiency.

We use "Dynamic User Journeys." These are automated workflows with intuitive touchpoints. They guide candidates through the hiring process, from initial interest to a completed application.

Our leads come from high-converting digital campaigns, job boards, and exclusive landing pages. Every user, driver or applicant completes a pre-qualification form and is validated through digital process and phone, license check, or SMS verification to ensure authenticity. We prioritize verified intent to apply with current contact info.

We employ a multi-channel approach including targeted digital marketing, industry partnerships, and direct outreach. Our scalable campaigns are continuously optimized based on market trends and your specific hiring needs, ensuring a steady pipeline of qualified candidates.

We specialize in high-performing CDL campaigns across Facebook and Instagram, using audience segments refined over time—by haul type, location, and license class. Unlike DIY campaigns, we provide compliant ad creatives, proven funnel designs, and pre-qualified leads delivered instantly. You avoid ad account bans, wasted spend, and inconsistent lead flow—we handle everything, while you focus on hiring.

With nearly two decades of experience, we've built processes to attract qualified, experienced drivers. We use targeted advertising, industry-specific screening, and data-driven strategies to ensure the candidates we deliver meet your standards - helping you find drivers who are both safe and dependable for your fleet.

We can start delivering qualified applicants as soon as day one. By combining a national pool of drivers with strategic digital marketing and outreach, we can connect you with drivers fast, helping you fill open seats quickly so you can keep freight moving without delays.

CNB specializes in delivering high intent leads, including drivers who are actively looking for work. Most come through custom landing pages or forms we build specifically for your campaign, so they’ve shown interest in your brand or lane before they even hit your inbox.

All campaigns run by Career Now Brands utilize a highly custom targeted marketing approach, calibrated to your job requirements and desired candidate drive-time (or radius). Landing pages are built around your needs and reviewed with you before launch. Campaigns are actively maintained with pre-screening to ensure submissions meet your qualification standards and location preferences.

CNB provides transparent performance metrics like application rates, source effectiveness, and candidate engagement for every campaign. With custom dashboards and live data, you can see exactly what’s working, optimize campaigns on the fly, and make ROI-driven decisions that improve hiring efficiency.

In most cases, leads start flowing the same day the campaign goes live. CNB uses a combination of owned media channels and targeted distribution to deliver real-time leads to your inbox or ATS. You don’t have to wait days or ramp up impressions. We prioritize speed and volume right out of the gate.

We create custom forms to pre-qualify leads, moving beyond basic licensing and experience to match your exact needs. Easily screen for specialized criteria, including pre-made driver teams, flatbed experience, or specific endorsements.

WarehouseGig connects you with qualified warehouse candidates through targeted digital recruitment campaigns. Our platform helps reduce time-to-hire and cost-per-hire by delivering high-intent job seekers directly to your open roles.

Yes—we specialize in helping companies hire workers for warehouse, logistics, and supply chain roles. From forklift drivers to team leads, our targeted job ads and smart matching tools connect you to qualified, ready-to-work applicants in your hiring area.

Let us help you increase your enrollments by improving how you handle incoming leads. That means faster response times, consistent and automated follow-ups, removing barriers in the enrollment process, and using real-time data to optimize every stage.

Strategy needs to start with your audience - what they need, how they behave, and what drives their decisions. It's crucial to have a strong online presence, targeted digital ads, and valuable content. Boosting school enrollments through lead generation involves finding highly engaged individuals, building rapport, and constantly refining your strategy using performance data.

Our sites attract a large volume of users actively seeking vocational and higher education training across various programs. By partnering with us, you tap into our established audience, significantly expanding your reach beyond your direct marketing efforts and bringing a steady stream of new, interested individuals directly to your school.

CNB connects schools with high-intent students actively researching programs through platforms like SchoolsNow and Career School Now. By featuring your programs across our program-specific directories, we reach motivated students in fields like medical, skilled trades, and CDL—driving compliant, scalable enrollments you can count on.

You’ll receive candidate information in real time through multiple flexible options. Full applications are delivered as candidates complete our customized nurture flow, while short-form leads can be sent instantly to your recruiters, via daily email reports, or accessed through our Candidate Connect portal, an ATS-style dashboard. We also integrate with many major lead management systems to post data directly. If we don’t already support your system, our team is happy to explore integration options to ensure a seamless process. Our goal is to deliver high-intent candidates, in real time, in the format that works best for your team.

Yes, Career Now brands can integrate with your ATS to streamline your hiring workflow. Candidate data flows directly into your system, reducing manual entry and helping your team stay organized, responsive, and compliant, so you convert leads to hires faster!

Well, that depends entirely upon the location of the job, how many leads you are looking for, the type of the route and a number of other factors. Please book a call with us and one of our account Executives will be happy to share all of the details.

Career Now Brands has multiple custom campaign options with pricing. Book a call with our team today to review your goals and get a personalized pricing plan

Our campaign pricing is fully customized, there’s no one-size-fits-all solution. We start by understanding how many hires you need (or leads/apps, whatever your main KPI is), then work backwards to build the right campaign and budget. Our team will partner with you to ensure the structure, targeting, and spend are aligned to deliver the results you’re looking for.

Our clients often see dramatic cost per hire savings—up to 75% reduction in CPH within just a few months. For example, a trucking client cut CPH from $1,618 to $404, and another reduced CPH by 47%, from $496 to $264. This performance is driven by geo-targeted digital campaigns, a proprietary candidate database of 15 million+ professionals, and optimized recruitment funnels designed to deliver high-quality applicants fast. Results will vary based on job types, location targeting, budgets, and other variables.