What makes you different from other vendors in the driver recruitment marketing space?

We stand apart with a first-party database of 1.4+ million opted-in CDL and CDL-A drivers (by 2025), advanced geo-targeting, and omnichannel outreach. Our full-service approach includes custom-branded landing pages/career sites, customized nurturing to generate full apps, and a U.S.-based call center, delivering faster, higher-quality candidates than traditional vendors, through technology-driven, hands-on recruitment marketing.

How do your leads contribute to boosting our enrollments?

Our sites attract a large volume of users actively seeking vocational and higher education training across various programs. By partnering with us, you tap into our established audience, significantly expanding your reach beyond your direct marketing efforts and bringing a steady stream of new, interested individuals directly to your school.

How quickly can I start receiving qualified candidates?

You can begin seeing qualified leads in as little as 24–48 hours, thanks to: Access to our 15 million+ opted-in candidate network; automated outreach via programmatic ads, SMS/email, and custom career sites; and advanced geo-targeting and nurturing systems. Together, this allows us to populate your pipeline almost immediately once your campaign is live.

Our Mission

Creating a Positive Impact for Our Partners and Job Seekers Alike

Be Impactful

im•pact•ful
(adj.) having or manifesting a major and/or forceful effect: producing a marked impression

Be impactful. This is our mantra and it drives everything we do. By continuing to push the needle, we impact our clients, our users, and the lives of others.

Years
Active

15

Dedicated
Employees

120+

Successful
Hires

150k+

Successful
Enrollments

50k+

Our Digital Leaders

For nearly 15 years, our suite of unique products and solutions has accelerated mass hiring across the country. We have domain-specific expertise in trucking, warehouse, retail, and other industries that have high-volume recruitment needs. In addition to essential employment, we have extensive experience in education enrollment marketing.

Meet the Team

Craig and Ben in front of office building

Our Story

In 2010, Ben Onnie and Craig Jablonski came together to apply innovative solutions to the mass labor recruitment marketing industry. Identifying a gap in vertical-specific, high-volume hiring, Career Now was launched as a bootstrapped startup to impact brands and users alike.
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By leveraging cutting-edge digital strategies and a hands-on approach, Career Now advanced recruitment practices across two core industries – trucking and education. Over the years, Career Now has broadened its scope to include warehouse, retail and foodservice, skilled trades, and other high-demand labor industries.

What impact can we create for you?

Industries We Serve

Commercial truck driver in front of his semi track

Recruit
CDL Drivers

Recruit
Warehouse Staff

Recruit
Retail Employees

Recruit
Higher Ed Students

Recruit
Trade Students

Work with Us

Looking to make an impact with the best group of people in Metro Detroit?

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Can't find what you're looking for?

Visit our FAQs page here.

What proof shows that Career Now Brands delivers high-quality CDL leads?

Career Now Brands maintains a curated, growing database of over 1.4 million opted-in CDL drivers, verified through campaign engagement and form validation. Our partners have reported 2x faster seat-fill rates and higher retention from leads sourced through CNB campaigns.In addition, our candidate nurture strategy consistently drives a 35%–50% reduction in cost per hire. Our geo-targeted digital outreach, custom landing pages, and AI-assisted filtering ensure fleets only receive qualified drivers, promoting driver retention in the long run.

Why do fleets choose Career Now Brands over traditional agencies or job boards?

Unlike traditional staffing agencies, Career Now Brands is a comprehensive data-driven recruitment marketing engine. We provide an overall more holistic process than traditional job boards with proven, data-driven strategies, omnichannel marketing, and advanced lead nurturing helping you hire drivers at an attractive cost per hire.CNB partners also take advantage of location-specific industry insight reports, career site creation, hiring event marketing and management, photo and video creation, and a domestic call center equipped with experienced agents and AI technology.

Are you suitable for high-volume or seasonal hiring?

Yes, our campaigns are designed to build and execute a recruitment marketing strategy that meets your hiring goals at speed and scale. OR We use targeted digital campaigns and pipeline strategies to quickly attract qualified leads — ideal for seasonal peaks or high-volume hiring demands.

How much does it cost to run an ad campaign with Career Now Brands?

Well, that depends entirely upon the location of the job, how many leads you are looking for, the type of the route and a number of other factors. Please book a call with us and one of our account Executives will be happy to share all of the details.

Does Career Now Brands advertise in my industry space?

Here at Career Now Brands we have two main pillars, education and employment. In the education space we partner with trade schools across the country to link schools up with potential students of all niches like welding, HVAC, electrical and so much more. In the employment space we work with companies in the trucking transport, warehouse, retail and logistics sectors. We help to connect job seekers across the continental US with employers in those areas.